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The Merits Of Key Word Phrases used in niche marketing
There is much controversy on whether keywords and keyword phrases are still needed. Here’s’ my take on this issue: Yes! Yes! Yes! Especially in Article Marketing. A niche market is a subset of the market on which a specific product is focusing on. For example if I was trying to market fishing information about crappies, my market would be “fishing” and my niche would be “crappie fishing” My key word list would be based on the words “crappies” and “fishing”. The bottom line here, is you need familiarize yourself with your niche market. I can’t emphasize the importance of this step, because without it you are doomed to failure. This step is a must do, that is why it is listed at #1.
#2 - Once you have identified what your niche market is you can now focus on creating your keyword phrase list. Enter the following link in your browser to go to Google’s Awords webpage and sign up for a free account if you can’t access the keyword tools directly.. .
Here’s a link to their tool: adwords.google.com/select/KeywordToolExternal
These free tools are very easy to use, lets use “marketing” for our example. Enter this phrase into the box that says Enter one keyword or phrase per line: You will notice that the results are way to broad if I were selling information related to crappie fishing. Let be more specific and enter the keyword phrase “article marketing” , Now were talking! This phrase is not near as competitive and has 100’s of key word phrases you would start building a key word list for articles about article marketing. Of course this is only an example you could use this technique for any market. All I do now is down load this list to my pc and I ready to pick the keywords that I will have the best chance to get listed on the search engines with. You will now need to prioritize and weed out phrases that are too competitive or have a very low monthly search volume, so pay close attention to the two columns in the report that have the headings “Advertiser Competition” and “Approx Search Volume:” respectively.
To determine if a phrase is too competitive look at the rectangular box right under the key word phrase under the “Advertiser Competition” column. If that green bar is over have half way across the box, delete this key word phrase from you list. Here’s a tip I use. Concentrate on words or phrases where the green bar is no more that ¼ the way across, and search volume that is greater that 1000.
Well folks, its time to start writing your articles {I recommend you just start writing what ever comes to your mind then refine your article, it’s a bit like brain storming and works for me so I can get all my ideas on paper. It has been my experience it is better to just start writing your topic and let your expertise flow into your words before you worry about inserting your key words or keyword phrases.} Concentrate on writing articles that are from 300 to 600 words. It has been my experience that that the search engines seem to like content of this size and people tend to read your entire article without getting bored. And just click on to somewhere else. After you have written down your ideas its time to refine your article by inserting at least two different keyword phrases that refer directly to your articles content. Make sure you only repeat a keyword or keyword phrase every 100 words no less or you could penalized by the search engines for what is called “keyword stuffing” Lets use the key word phrase “crappie fishing tips” I could only insert this phrase or any variation that had the exact first words every 100 words . If your article was say 600 words in length, then you could use phrases that had the exact words “article marketing “ six times. {You can mix up your keyword phrases so each word is not exactly the same but be careful. Of course if you get creative you could vary your words so they are not exact and get even more value out of this same phrase.}
Good luck on your article marketing endeavors ! remember keywords and keyword phrases are very important to identify your niche market when you write articles.
Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: www.article-miracle.com
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