First of all, affiliate marketing is when a company (or affiliate network) provides you with a unique link. You take this link and drive traffic to that company’s offer. If some of the people who click your link end up making a purchase, you get a commission.

Some CPA offers work exactly the same. However, most of them are quite different. CPA offers are defined by those that pay you when a certain action is taken by the people you’ve sent through your link. Samples of these actions include signing up for a trial, entering a zip code, entering an e-mail, etc.

When you sign up to promote a particular offer you will get a code that is quite similar to an affiliate code. It is unique to you, and will allow the company to tell that it was you who made the sale. You’ll also drive traffic through this link in the hope of getting conversions.

The good news is that getting theses conversions is often a lot easier when you are using CPA offers! Think about it this way — if you’re dealing with a company you’ve never heard of before, but you’re mildly interested in, are you more likely to buy a $50 product from them or give them your e-mail address in exchange for a free sample? If you’re like many people — you’ll take the free sample!

While you might have lost that sale as an affiliate marketer, you can still make money when you’re using a CPA offer. That’s because many CPA offers only require the customer (or potential customer) to participate in a very simple action (like entering a zip code or e-mail).

Obviously, the company hopes that the person will go on to make a purchase or take advantage of an offer. Even if the person doesn’t end up spending money with that company, YOU still get paid with these kinds of offers.

It should be said that understanding CPA offers is a bit more difficult than it is to understand affiliate offers. You’ll have to check with each offer you want to promote to see how you are able to promote it, and what specific actions the person needs to take in order for you to get paid.

While you can make money with both CPA offers and affiliate marketing, there are many more opportunities to do so with CPA. Now is the time to become as knowledgeable as you can about this great business model so you can start to put it into practice.

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The first mistake many new CPA marketers make is not connecting with their account manager. The most successful CPA marketers will tell you that this is key! It is your account manager’s job to keep you up to date on the latest offers, and to tell you what is converting well.

Sure — you probably get the standard e-mail from your account manager telling you what’s converting well. You need to go deeper than that! Contact them either through e-mail or on Instant messenger and get the real dirt on what you should be promoting. They have access to some awesome data, and they are more than happy to share it with you. After all, the more money you make, the more money they make.

Another secret is not being afraid to scale your campaigns. Too many marketers get complacent with where they are and neglect to expand on campaigns that are winners and get rid of campaigns that are just a waste of time. If you want to be truly successful, you need to learn about scalability.

The difference between the CPA marketer who is making millions and the one who is making a few hundred or thousand per month is the scale of the operation. Now that you are making a little bit of money with CPA, it’s just a matter of scaling up! Clearly you are doing something right since you are able to convert offers. You need to take matters into your own hands and figure out a way to promote more offers, more effectively. Studying the masters of CPA is a great way to do this.

Finally, you have to tap into the latest and greatest promotional techniques. Things that were working just a few short months ago are no longer the most effective strategies. Educating yourself as much as you can is a key step in making more money with CPA. Even just one seemingly simple idea from someone else can be enough to make your campaigns far more profitable.

Put these CPA secrets into practice, and you’ll soon realize that you too can be one of those successful CPA marketers everyone whispers about.

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One such method is to join relevant forums in the niche you have an offer in. The first thing you should do is check the forum board’s rules. That’s because you’ll be wasting your time if you are not allowed to include a link to an offer in your signature file! Many of them will allow this — provided it is a link to your own website, and not just an affiliate offer. All you would need to do then is have a link to a landing page.

You can’t expect to just come into a forum and start making money right away using spamming techniques. You need to join in the conversations and provide quality answers that will entice people to click on your link. You will not, however, directly ask them to click on your link — they will do so because they find your answers and comments so interesting and they want to learn more from you. This is a great way to build relationships, learn more about your niche, and make money at the same time.

Another thing you can do is go to sites like Yahoo Answers and look for people’s questions. Sometimes they’ll ask questions that are directly related to an offer you are promoting. You can give them the answers they seek and use your website (that contains your offer) as a resource link. You do need to be careful with this method so people won’t report you for spamming. Remember — there’s a right way to promote these kinds of offers and there is a wrong way!

Yet another campaign idea you can use is to start building a list in the niche you are interested in. Be sure the niche contains many different CPA offers, and that new ones are added quite frequently. One example of a profitable niche you could build a list in is weight loss.

What you’re going to do is entice people to join a list (perhaps by giving something away for free), and then you will be able to e-mail them with new offers as you find them in your CPA networks. People will be quite excited because many of these offers are free or low-cost, and you’ll reap the rewards of being able to build a relationship with people and contact them time and time again to make more money.

These ideas are enough to help you get started making money with CPA. Soon enough, you’ll be a CPA expert who is able to expand on these ideas and build your online empire until you are making a great income.

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In fact, some offers are set up so that all you need to do is use your unique offer link and direct PPC traffic straight through that. That means you can be up and running with a new campaign in literally minutes. Of course, you will need to find relevant keywords, which is extremely important.

You can find good keywords to promote your CPA offers by using Google’s keyword tool. Simply do a search in Google for this, and that tool should be the first result. Enter in a generic term, and several other options should appear that are more targeted. Using these targeted keywords that are most likely to attract people who will complete your offer makes it so that you can easily make money with this technique.

Sometimes, you will not be able to use your unique offer a link in order to link directly from your PPC campaign. In that case, you’ll need to set up what is called a landing page. Don’t be concerned — a landing page can be quite simple and fast to create. In some cases, it is as little as one page for the entire website. Use some simple text, and add some graphics to attract people to the CPA offer.

To get some ideas of what you should do, it can be helpful to type in keywords you plan on targeting into Google. Then, you can visit some of the websites that show up in the ads to see what kind of landing pages they have designed. This will help you get a feel for what the niche you are targeting responds to the most (since these authors have probably been running their ads for a while). You can work on improving these methods and putting them to use right away.

While it can be amazingly profitable, you will have to be careful with PPC because it is quite easy to let your money run away from you. You have to make sure that the conversions are high enough to cover your costs — and more. Sometimes this can be difficult with the zip or e-mail submit offers if the conversions aren’t very high. On the other hand, you can often earn 50% (or more) back on your money with a high converting campaign, which is great by anyone’s standards.

This is a great campaign idea for your CPA offers. PPC is one of the most preferred methods for a reason. The profits can be quite substantial, and the work can be minimal if it is all set up in the right way!

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One of the easiest, and safest, methods to get started with is using simple article marketing and website techniques in order to promote CPA offers. Make sure the offer you are targeting allows you to promote via search engine optimization. Then, you can set up a simple website at places like Squidoo.com, Blogger.com, or any other easy site builder you are familiar with.

Choose a website address that is based on the CPA offer, or on the niche you are interested in. Then, add some content on the mini site you build, and make sure this content leads your visitors to click on your CPA offer. Your hope is that your little site gets enough visitors so that you make some great conversions. You can repeat this process by choosing different keywords to focus on so you have a bunch of "feelers" out there all bring you in very targeted traffic.

It’s important to actively drive traffic to your site as well. You can write articles and submit them to sites like EzineArticles.com. You could even build several mini sites and connect them all together so that they count as backlinks to boost your rankings in the search engines.

Don’t get carried away and try to promote to many offers on your mini site. It’s best to focus on small, highly focused sites that lead your visitors to one thing and one thing only — converting the CPA offer!

This method is not for you if you find article writing and site building to be tedious, or you do not need to rely on free methods to get started with CPA. This method is for you if you do not consider yourself to be highly technical (because sites like Squidoo and Blogger are very easy to use) or if you prefer to use free methods versus paid ones like pay per click.

This is a very simple method that is a good starting off point for many people. Once you’ve tested a few offers you can start to expand them and promote them in different ways. That way you’ll have many chances of pulling a great income.

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The first thing is obviously to choose an offer that fits in with the niche you want to promote. If you are a PPC marketer, this will probably not be an issue for you. If you have a particular website or are in a niche that you focus on, you will have to narrow down the CPA offers to those that are targeted to your niche.

After you have figured out your focus, you need to examine the offers that are available in your niche. Some of these will be trial offers, zip submits, e-mail submits, or affiliate type offers. You should take a look at the payout you will receive — though that is not what you base your whole decision on. That’s because something with a lower payout might convert far better than something with a higher payout.

Look at the terms of the offer and see what the customer has to do in order for you to get paid. Be very careful here, because this is often done on an offer by offer level. The company will decide what the customer needs to do, and this can make a huge difference in the amount of money you receive. Some offers are so difficult for customers to get through that you won’t make any money with them. Other offers are far simpler, or more compelling, so you will likely make more money with those.

The next consideration is how you are allowed to promote the offer. Just like with the offer requirements, the promotional methods you are allowed to use are determined for each offer. Some companies with offers are very restrictive than the way you are allowed to promote them. Other companies will generally allow any method. Some common methods that will be allowed or disallowed include e-mail, PPC, SEO, contextual, and others.

As you can see, there are many different aspects that go into choosing a CPA offer. At the same time, you shouldn’t take forever browsing through the different listings or you will get overwhelmed and not make any money! Sometimes it is best to try offers out to see if they convert. In fact, getting several offers out there and promoted will make you a lot more money than deliberating and choosing for four days!

Choosing an offer is a crucial part of the process. This can mean the difference between making a little bit of money and making a lot of money. Follow these steps so you can choose some great offers that can help take your business to the next level.

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We’ll start off with free trial offers, because they are so well loved by companies and by the marketers who promote the offers. That’s because these free trial offers are often completely free to the customer, except for shipping. This way they can get an excellent product for an incredibly low price. It’s easy to promote these with the right product as enticement!

Since you are a marketer, you might be wondering how this benefits you. Well, even though the offer is free to the customer, the companies are generally more than willing to pay generous commissions (such as $20 -$100 per free offer sold) in exchange for this lead!

Do keep in mind that many of these free trial offers are forced continuity programs — meaning that by accepting the free trial offer, your visitors are signing on for a monthly fee to receive the product every month. However, it is out of your hands and is for the company to deal with. Your job is just to bring that lead!

That means that you get a high commission on something that is easy to convert, and all you have to do is drive the customer there in the first place. These free trial offers are amazingly popular for a reason!

Another type of offer is zip submit. All people have to do in order for you to get paid is enter their zip code. The company presenting the offer always has something on the back end that is a way for them to collect the customer’s information or get them to make a purchase. However, if it is a zip submit you get paid a certain amount just for that — no matter if the customer ever buys from that company!

These are very easy to convert, though they are generally low-paying. You will tend to earn between $1-$5 for these offers. Still, if you are able to get a good volume of traffic, you can easily make money with zip submits.

A very similar type of offer is e-mail submit. List building is very valuable, and companies are willing to pay quite a bit in exchange for e-mail addresses. That’s where you come in! All the customer needs to do is enter their e-mail address and you get paid. Like a zip submit, the payouts are fairly low, but you can make up for it in volume.

You will also find offers in many CPA networks that are very similar to other affiliate offers you might have come across. These generally pay per sale. For every sale you make, you will get a set percentage or dollar amount.

These are some of the types of CPA offers you will come across as you browse through the networks. It’s a good idea to try different ones to see what you find converts best, depending on what niche you are working in. These offers can be quite profitable for you!

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Still, you can get accepted! You’ll want to follow the strategies below if you are turned down (and even before that happens!) by the networks so you can start making money from cost per action offers as soon as possible.

The first thing you need to do is select the networks you want to join. That’s right — you’re going to join more than one. That’s because there are likely a wide variety of offers you want to choose from on the different networks. Something that is available on one network may not be available on another network. Also, you should pay close attention to offers that are available in more than one network. That’s because the payout is not always the same! You might find that the same exact offer pays quite a bit more on another network.

After you have determined which networks you want to apply to, go ahead and find their application form. They will likely ask you questions, such as how you intend on promoting their offers, where your main website is, how much traffic you generally receive, and other questions at their discretion. These questions may be intimidating if you are new, so just answer them to the best of your ability and know that this is not the be-all end-all.

Send the application, and be prepared to wait up to a week to hear something back. Alternatively, you can just go ahead and call the CPA network to gain acceptance right away. Calling is the magic answer in many circumstances. If you are taking the time to call them and discuss things over the phone, the managers will know that you are serious about this. You’ll often get accepted right on the spot!

Some networks are a little bit more difficult to get accepted into. When that happens to you, you might want to lay out the marketing plan you have developed to promote their offers. Often laying out a solid business plan will help get you accepted!

As a last resort, you can contact a successful CPA marketer so they can put in a good word for you. It usually does not come to this, but it never hurts to make these kind of contacts so you can make use of them if necessary.

If you are not able to get into a certain CPA network right now, and you have tried everything, you’ll just have to move on and focus on the networks you were accepted into. You can always reapply later once you have more experience under your belt. They definitely will not turn down someone who is able to get results for themselves and for the company! Remember — the networks are there to make money, so if you are able to help them make money they have no reason not to accept you.

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As a CPA marketer, your role will be to help get customer leads for companies. These companies are willing to pay 100%, 200%, 300% — and sometimes more for each lead — over the price the lead pays to accept the offer. Sometimes, the offers are completely free for the lead, so you make money right away, while the company takes all the risk and hopes the lead eventually becomes a customer.

The acronym “CPA” stands for cost per action. Your goal is to drive targeted people through your links in the hopes that they will participate in a free offer, trial offer, or some other offer as determined in advance by the company.

Sometimes all people need to do is fill out something simple like their e-mail address or zip code. Zip code offers are particularly easy to convert because they are very low risk for the person filling it out! Other offers are more difficult, and require a few pages of information to be filled out. Of course, the more difficult the offer is (which means lower conversions) the more money you will likely get paid. Sometimes it seems like a dream if it is easy to convert the offer and you get quite a high payout!

CPA offers can be found at CPA dedicated networks. These are similar to many affiliate networks you might have heard of, but they mostly focus on these cost per action offers. Do take note that it can be a little bit more difficult to get accepted into the CPA networks than it is to get accepted into something like ClickBank.com or CJ.com. That’s because they want people with a little more experience who can convert their offers. Still, even the newest of the new can get accepted into the CPA networks with the right strategies, which we will cover in this series.

If you’ve been trying to make money online for a while, or even if you are an accomplished Internet marketer, CPA offers are the way to go these days. That’s because the offers are often high converting, and the companies who provide the offers are very willing to pay their marketers high commissions.

Of course, it can be difficult to navigate this type of marketing if you have not done so before. That’s why it’s best to learn as much as possible so you can get started making money right away. That’s the good thing about CPA marketing — you really can make money the same day you start promoting an offer!

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